:root {
  --paper: #F4F4F2;
  --ink: #1A1A1A;
  --red: #FF0000;
  --pad: clamp(1rem, 3vw, 2.5rem);
  --rule: 1px solid var(--ink);
}

* {
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: "Helvetica Neue Condensed";
  font-size: 1rem;
  line-height: 1.35;
}

body,
button,
a {
  font-family: "Helvetica Neue Condensed";
}

::selection {
  background: var(--red);
  color: var(--paper);
}

a {
  color: inherit;
  text-decoration-thickness: 1px;
  text-underline-offset: 0.2em;
}

a:focus-visible {
  outline: 3px solid var(--red);
  outline-offset: 4px;
}

p,
h1,
h2,
h3,
blockquote {
  margin-top: 0;
}

h1,
h2,
h3,
.brand,
.button,
.meta,
.eyebrow,
.service__index,
.poster__number,
.label {
  font-stretch: condensed;
  text-transform: uppercase;
}

h1,
h2,
h3 {
  line-height: 0.92;
  letter-spacing: -0.035em;
}

h1 {
  max-width: 14ch;
  margin-bottom: 1.5rem;
  font-size: clamp(3.4rem, 8vw, 8.8rem);
  font-weight: 700;
}

h2 {
  font-size: clamp(2.3rem, 5vw, 5rem);
}

h3 {
  font-size: clamp(1.4rem, 2.3vw, 2.2rem);
}

.wrap {
  width: min(100%, 96rem);
  margin-inline: auto;
  padding-inline: var(--pad);
}

.skip-link {
  position: fixed;
  z-index: 20;
  top: 0;
  left: var(--pad);
  padding: 0.7rem 1rem;
  transform: translateY(-120%);
  background: var(--red);
  color: var(--paper);
}

.skip-link:focus {
  transform: translateY(0);
}

.top {
  padding-top: 0.45rem;
}

.top__rule {
  width: 100%;
  height: 4px;
  background: var(--red);
}

.top__grid,
.page-top {
  display: grid;
  grid-template-columns: 1fr auto auto;
  gap: 2rem;
  align-items: center;
  min-height: 5.5rem;
  border-bottom: var(--rule);
}

.page-top {
  border-top: 4px solid var(--red);
}

.brand {
  width: max-content;
  font-size: 0.92rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-decoration: none;
}

.meta,
.eyebrow,
.label {
  margin-bottom: 0;
  font-size: 0.74rem;
  font-weight: 700;
  letter-spacing: 0.15em;
}

.nav {
  display: flex;
  gap: 1.4rem;
  justify-content: flex-end;
  font-size: 0.82rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.nav a[aria-current="page"] {
  text-decoration-color: var(--red);
  text-decoration-thickness: 3px;
}

.objection {
  display: grid;
  grid-template-columns: minmax(7rem, 1fr) 3fr;
  min-height: 70vh;
  padding-top: clamp(2rem, 5vw, 5rem);
  padding-bottom: clamp(3rem, 7vw, 7rem);
  border-bottom: var(--rule);
}

.objection__marker {
  align-self: end;
  color: var(--red);
  font-size: clamp(9rem, 25vw, 25rem);
  font-weight: 700;
  line-height: 0.65;
  letter-spacing: -0.1em;
}

.objection__copy {
  padding-left: clamp(1rem, 4vw, 5rem);
  border-left: var(--rule);
}

.objection__copy .eyebrow,
.poster__content .eyebrow {
  margin-bottom: clamp(2rem, 7vw, 7rem);
}

.dek,
.poster__lead {
  max-width: 34ch;
  font-size: clamp(1.35rem, 2.4vw, 2.25rem);
  line-height: 1.1;
}

.objection__copy > p:not(.eyebrow) {
  max-width: 40rem;
}

.button {
  display: inline-block;
  margin-top: 1.5rem;
  padding: 0.9rem 1.2rem;
  border: 1px solid var(--red);
  background: var(--red);
  color: var(--paper);
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-decoration: none;
}

.button:hover,
.button:focus-visible {
  background: var(--paper);
  color: var(--red);
}

.prices {
  padding-top: clamp(3rem, 7vw, 7rem);
}

.prices__heading {
  display: grid;
  grid-template-columns: 1fr 2fr 1fr;
  gap: 2rem;
  align-items: end;
  padding-bottom: 2rem;
}

.prices__heading h2,
.prices__heading p {
  margin-bottom: 0;
}

.service-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}

.service {
  min-height: 22rem;
  padding: 1.25rem;
  border-top: var(--rule);
  border-right: var(--rule);
}

.service:first-child {
  border-left: var(--rule);
}

.service__index {
  min-height: 7rem;
  margin-bottom: 3rem;
  color: var(--red);
  font-size: clamp(2.5rem, 5vw, 5rem);
  font-weight: 700;
  line-height: 0.85;
}

.service h3 {
  min-height: 4rem;
  margin-bottom: 1.5rem;
}

.service p:last-child {
  max-width: 24ch;
}

.next-step {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr;
  gap: 2rem;
  align-items: end;
  padding-top: 2.5rem;
  padding-bottom: 4rem;
  border-top: var(--rule);
}

.next-step h2,
.next-step p {
  margin-bottom: 0;
}

.text-link {
  justify-self: end;
  color: var(--red);
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

.poster {
  display: grid;
  grid-template-columns: minmax(14rem, 1fr) 2fr;
  min-height: 78vh;
  padding-top: clamp(3rem, 6vw, 6rem);
  padding-bottom: clamp(4rem, 8vw, 8rem);
  border-bottom: var(--rule);
}

.poster__number {
  overflow: hidden;
  color: var(--red);
  font-size: clamp(12rem, 31vw, 32rem);
  font-weight: 700;
  line-height: 0.7;
  letter-spacing: -0.12em;
  writing-mode: vertical-rl;
  transform: rotate(180deg);
}

.poster__content {
  padding-left: clamp(1.5rem, 5vw, 6rem);
  border-left: var(--rule);
}

.poster__content h1 {
  margin-bottom: 1.5rem;
}

.method-copy {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  margin-top: clamp(3rem, 7vw, 7rem);
  border-top: var(--rule);
}

.method-copy p {
  min-height: 10rem;
  margin: 0;
  padding: 1rem;
  border-right: var(--rule);
}

.method-copy p:first-child {
  border-left: var(--rule);
}

.quote {
  padding-top: clamp(4rem, 8vw, 8rem);
  padding-bottom: clamp(4rem, 8vw, 8rem);
  border-bottom: var(--rule);
}

.quote .eyebrow {
  margin-bottom: 2rem;
}

blockquote {
  max-width: 70rem;
  margin-bottom: 0;
  padding-left: clamp(1.5rem, 4vw, 4rem);
  border-left: 8px solid var(--red);
}

blockquote p {
  margin-bottom: 2rem;
  font-size: clamp(2.7rem, 6vw, 6.5rem);
  font-weight: 700;
  line-height: 0.95;
  letter-spacing: -0.04em;
  text-transform: uppercase;
}

blockquote footer {
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
}

.reviews {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: clamp(2rem, 6vw, 7rem);
  padding-top: clamp(4rem, 8vw, 8rem);
  padding-bottom: clamp(4rem, 8vw, 8rem);
  border-bottom: var(--rule);
}

.reviews__heading h2 {
  margin-top: 2rem;
  margin-bottom: 0;
}

.remarks {
  border-top: var(--rule);
}

.remarks p {
  margin: 0;
  padding: 1.25rem 0;
  border-bottom: var(--rule);
  font-size: clamp(1.5rem, 3vw, 3rem);
  font-weight: 700;
  line-height: 1;
  text-transform: uppercase;
}

.contact {
  padding-top: clamp(4rem, 8vw, 8rem);
}

.contact__grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr;
  gap: 2rem;
  padding-bottom: clamp(4rem, 8vw, 8rem);
}

.contact__intro h2 {
  max-width: 10ch;
  margin-top: 2rem;
}

.contact__intro > p:last-child {
  max-width: 30ch;
}

.contact__address,
.contact__links {
  display: flex;
  flex-direction: column;
  gap: 0.55rem;
  padding-top: 1rem;
  border-top: var(--rule);
  font-style: normal;
}

.contact__links .label {
  margin-bottom: 1rem;
}

.privacy {
  display: grid;
  grid-template-columns: 1fr repeat(3, 1fr);
  gap: 2rem;
  padding-top: 2rem;
  padding-bottom: 2rem;
  border-top: var(--rule);
}

.privacy h2 {
  margin-bottom: 0;
  font-size: 1.5rem;
}

.privacy p {
  margin-bottom: 0;
}

.site-footer {
  display: grid;
  grid-template-columns: 1fr 2fr 1fr;
  gap: 2rem;
  align-items: center;
  min-height: 7rem;
  border-top: 4px solid var(--red);
}

.site-footer p {
  margin-bottom: 0;
}

.site-footer > a:last-child {
  justify-self: end;
}

@media (max-width: 760px) {
  .top__grid,
  .page-top {
    grid-template-columns: 1fr auto;
    gap: 0.75rem;
    padding-top: 1rem;
    padding-bottom: 1rem;
  }

  .nav {
    grid-column: 1 / -1;
    justify-content: flex-start;
    gap: 1rem;
    overflow-x: auto;
    padding-top: 0.8rem;
    border-top: var(--rule);
  }

  .objection {
    grid-template-columns: 1fr;
    min-height: auto;
  }

  .objection__marker {
    font-size: 10rem;
    line-height: 0.8;
  }

  .objection__copy {
    padding-top: 2rem;
    padding-left: 0;
    border-top: var(--rule);
    border-left: 0;
  }

  .objection__copy .eyebrow,
  .poster__content .eyebrow {
    margin-bottom: 3rem;
  }

  .prices__heading,
  .next-step,
  .reviews,
  .contact__grid,
  .privacy,
  .site-footer {
    grid-template-columns: 1fr;
  }

  .prices__heading {
    gap: 1rem;
  }

  .service-grid {
    grid-template-columns: 1fr;
  }

  .service {
    min-height: auto;
    border-left: var(--rule);
    border-bottom: 0;
  }

  .service:last-child {
    border-bottom: var(--rule);
  }

  .service__index {
    min-height: auto;
    margin-bottom: 2rem;
  }

  .service h3 {
    min-height: auto;
  }

  .text-link,
  .site-footer > a:last-child {
    justify-self: start;
  }

  .poster {
    grid-template-columns: 1fr;
  }

  .poster__number {
    font-size: 12rem;
    line-height: 0.75;
    writing-mode: initial;
    transform: none;
  }

  .poster__content {
    padding-top: 2rem;
    padding-left: 0;
    border-top: var(--rule);
    border-left: 0;
  }

  .method-copy {
    grid-template-columns: 1fr;
  }

  .method-copy p,
  .method-copy p:first-child {
    min-height: auto;
    border-right: var(--rule);
    border-bottom: var(--rule);
    border-left: var(--rule);
  }

  .remarks {
    margin-top: 1rem;
  }

  .privacy {
    gap: 1rem;
  }

  .privacy p {
    padding-top: 1rem;
    border-top: var(--rule);
  }

  .site-footer {
    gap: 1rem;
    padding-top: 2rem;
    padding-bottom: 2rem;
  }
}

@media (prefers-reduced-motion: reduce) {
  html {
    scroll-behavior: auto;
  }
}